CirkuHealth™ Newsroom
What’s Next in Herbs & Botanicals?
7/14/2009
While this category is generally well established, the pieces are in place to move the herbal market in new directions.Perhaps the oldest nutraceuticals category—and arguably the largest in scope—the herbs and botanicals market offers growing appeal to consumers in pursuit of better health; and the industry seems poised to meet demand despite some notable challenges.
Download News
Exhibitors Display Their New and Innovative Products at the 2009 IFT Show
7/1/2009
After two decades of research, Mars Botanical (www.marsbotanical.com), a scientific division of Mars Inc., debuts (online only for now) Cirku, the first-of-its kind natural cocoa extract ingredient guaranteeing a concentrated source of cocoa flavanols, and CirkuHealth, a dietary supplement beverage powder mix, using the Cirku ingredient. Cirku can be used in a variety of applications such as beverages, bars, smoothies, salad dressings and sauces. CirkuHealth comes in single serve packets in two varieties -- Original and Sweetened. Most people would be surprised to learn that cocoa is actually a fruit. In fact, it’s a super fruit, with flavanols that help maintain healthy circulation. The team behind Cirku is made up of experts in the field of cocoa research – from plant biologists to product developers – working closely with native cocoa farmers, pursuing the best ways to plant, cultivate and harvest their fruit, ultimately increasing the profitability and improving the quality of life for local communities. Cirku is kosher, low-calorie and low-caffeine (as little as a cup of decaffeinated coffee). It has a rusty red color, which adds natural color to a product. http://www.foodprocessing.com/articles/2009/059.html
Download News
Cocoa-derived Cirku launched for better circulation
6/12/2009
Mars Botanical is launching a new flavanol-rich cocoa extract called Cirku for use in products aimed at maintaining healthy circulation.
Cocoa was consumed by ancient civilizations in the Americas centuries ago, but more attention has been paid to its healthy properties by modern scientist recently due to its high content of healthy antioxidants. Flavanols in particular are understood to aid circulation of oxygen and nutrients around the body.
Download News
Unlocking the Potential of Cocoa Flavanols
6/7/2009
America loves cocoa. Some of the oldest civilizations of the Americas were likely the first cocoa lovers. While Native Americans may not have known the full health potential of this unique plant, they knew cocoa beans were valuable, used as currency, and given as gifts. Cocoa was even considered a “food of the gods” in some civilizations but only recently have we truly begun to understand the power of this unexpected super fruit
Download News
CirkuHealth™ Unveiled at IFT Trade Show
6/1/2009
As the food industry strives to create the next “new” ingredient, Mars Botanical is turning to nature and an “old” staple – cocoa, nature’s unexpected super fruit. After nearly two decades of research, the company is unveiling Cirku™.
Download News
Mary Wagner Joins Mars Botanical
7/31/2008
Mars Botanical announced recently the addition of Mary Wagner as General Manager and Chief Technology Officer. Based in Rockville, Wagner will be responsible for the management of the Mars Botanical business, including the continued development of a sustainable supply chain for high cocoa flavanol cocoa beans, as well as oversight for portions of the Mars, Incorporated global cocoa flavanol research and development portfolio.
Download News